New Managerialism is the act of acquiring leadership of the experienced personnel in a field to facilitate expertise in running errands within sector. The approach involves the implementation of the modern management techniques to promote success of the firm. Sports management is the field that demands expertise in order to ensure that better results are attained. The need for expertise in the management roles in the sector has been triggered by stiff competition that has emerged in the industry. Moreover, the increasing global interest and demand for improved sports have caused the teams in sports to ensure that they achieve their fans satisfaction. Therefore, an identified means of achieving the needed level of satisfaction is practicing New Managerialism. The style of management is applied to current challenges facing the industry that are mostly associated with culture, power, and politics. Therefore, each of the sports association is focused on ensuring that appropriate control of the clients, staff, and available resources are done efficiently for achieving set goals and objectives. This paper will analyze how the New Managerialism approach has facilitated to address current issues and change in sports industry.
As stated earlier, the present event in sports industry is associated with influence of the activities of politics, power, and culture. The shifts of interest in power today are related to certain teams and sports activities. For example, global football activities have earned many followers. The people across the world associate with certain groups, and the superiority of each team is pride for them (Watt 2010, p.103). For example, if Manchester United wins, the people in power will be associated with the groups to signify their strength. Therefore, the connection with sport has become a great feature to symbolize familiar symbols of power. Moreover, each of the games in the world has gained culture that is determined to be maintained. The sports in the world include cricket, football, athletics, and swimming among others. Each of the sports has gained a strong custom that is associated with the sports activity that is carried from one generation to another. As time passes, the new management may find it difficult to run the operations. Consequently, older managers are called to control events and train their successors. Additionally, the desire to achieve the best results in the activities and to be the winning teams in competitions demand good management that are obtained through the recruitment of the experienced people in the sector in order to ensure success. Therefore, these factors mean that the sports industry has utilized the Managerialism to reach the desired positions associated with power (Ali 2016, p.96).
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Moreover, the changes in the industry have led to the demand for the reliance upon the prior management to achieve professionalism in planning strategic approaches. The technique of new Managerialism is a practical and conceptual ideology that can be applied in any field. Therefore, the teams in management have adopted leaders in other commercial sectors that have been associated with exceptional professionalism in management to achieve the individuals’ advantages. This aspect has led to the change in sports management and the achievement of new Managerialism. In the earlier days, the public sector where sports belong has been associated with traditional management. Therefore, the management style is less incorporative of new changes but is focused on maintaining certain culture. However, with the current changes in the demand for the fans and the need for growth in the sector, these practices have been dropped (Aneja 2013, p. 202).
The sports associations are in need of changes that bring growth and development to the shareholders and associates. Thus, the strategies of achieving these goals have forced people to seek for more expertise in other fields. The focus on the practice being facilitating to reach the goals has been boosted by the outsourcing of expertise in other sectors.
The changes in the areas can be shown by many factors that have emerged in the public sector management techniques. The current administration is differentiated from the traditional one due to specific features. The current management has set plans, objectives, quality standards, budgets, and performance indicators. Additionally, benchmarks of the performance of each of the sports have been set. Moreover, the review of culture and performance of the team is maintained to ensure that the staff make everything possible to achieve the set objectives. Besides, the sports activities in current market are customer-based unlike the earlier ones that were service-driven (Jeffs 2008, p.302).
However, the traditional culture of industry did not observe these practices. The issues in sports activities were handled more as hobbies and social activities than professional activities. These changes have been associated with current management that has a considerable belief in the use of professionalism. Moreover, the strategies in the new management approach have led to a continuous application of the individual practices. As a result, the training of a custom to the management is being practiced in the last two decades.
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The modernization in the management of sports has increased the involvement of the national leadership in the activities. Most of the activities that are carried out in different countries today are controlled by the Department of Leisure and Sports in the country. For example, in the US, the Department of the Sports and Leisure is a concern with the funding and budget of the sector (Pugh 2009, p. 84). As a result, a decentralized form of management has been adopted in the industry. The government involvement in the activities has given birth to the contingency approach to management. The method calls for flexible management where the teams are open and have the right to boost their performance by facilitating efficient control in their field. The approach has led to reducing control of the sports shareholders that had dominated previously for many years. In the early leadership, the interests of the shareholders were given priority, and the clients’ voice was not taken. However, with the decentralized control and government indulgence, the right of each of the participants is considered. Thus, the embezzlement of resources and improper management of the activities have been eliminated. These activities have been ensured by the practice of new Managerialism in an attempt to conquer corruption in the sector. The challenges have been quickly eliminated, and the value of public service has enhanced over the latest years (Pathak 2009, 111).
Moreover, several reforms have been introduced in sports management. The reforms in current sports industry have emerged due to the changes in culture of the industry. For example, these are the changes in reliance on the member states and the formation of international unions. The unions have caused the control of sports activities in the world in a common way. The reforms have led to new policies in the sector that have to be practiced by all the members. Therefore, the management teams have to conform to these policies. The procedures may include such things as new stipulation of ethics. In order to ensure uniformity and ensure that the teams are acceptable for international participation, the teams themselves have to observe these reforms. The reforms have direct influence on the management that is undertaken in each of the sports fields. The adoption of the modernized approach to management has enabled the efficiency of the sector because new leaders that understand new styles of management become available (Ramesh, Araral & Xun 2010, p. 302). As a result, the sector performance has been enhanced with the availability of the needed skills.
Additionally, with the new management approach application, cost effectiveness of the organizations has been improved. Several organizations have effectively set realistic goals and saved the cost of outsourcing personnel through practicing modernization. The recruitment of the staff with advanced skills has helped in saving the organizations in sports industry away from the loss of funds. Financial management has been a major challenge in traditional management. The control and allocation of resources in functions that can be managed solely by the firm were done through the dependency on other sectors. However, with the modernized management, the industry has ensured that the control of funds is strategically done. Additionally, the competence of the workforce in the industry has enhanced its functioning. Public sector and government aid have ensured that qualified personnel is recruited in the industry. As a result, the challenge of financial resources embezzlement has been minimized in the sector (Solanki 2010, p. 184).
Notably, the introduction of a firm in the culture of the organization has ensured that the industry performance is improved. The act of the senior management introducing the custom of the sports management to their successors has provided an opportunity for the new management to understand the weaknesses and the strengths of the organization. Therefore, new administrators can quickly focus on enhancing the strengths of the organizations. Moreover, the management adequately evaluates the needed changes that will ensure the overcoming of the existing challenges. Furthermore, the modernized approach in management has facilitated an opportunity for adequate evaluation and assessment of the internal environment within the industry to enhance its productivity (Aneja 2013, p. 58).
In order to promote excellent cooperation of the firm with other organizations in the same sector, current management has ensured good relations. The good relationship between customers, investors, and other shareholders has been achieved through an excellent analysis of the external environment. The analysis involves the understanding of the emerging and trending in the sector. As a result, the management has adequately identified the rightful political, environmental, technological, legal, and social factors in order to consider the formulation of their plans. Moreover, these analysis has ensured that the management can identify possible threats and opportunities available for the firms. With the application of professional people, the company may quickly establish right strategies for achieving growth and success in its processes. Therefore, with new Managerialism and its flexibility, the management has become more efficient.
On the other hand, new Managerialism in the sector has adequately enhanced the application of change management in sports industry. Strategic planning and implementation of change program contribute largely to the success of a firm (Dooren, Bouckaert & Halligan 2010, p. 44). The professionalism that is acquired in sports management facilitates the achievement of this efficiency in change application. As a result, the sector has ensured that efficient management is reached in the industry. Nowadays, the teams in administration are associated with aggressiveness in creating means for achieving their goals. These attributes have highly contributed to the growth of the industry in order to match global changes. Moreover, the people interested in sports activities have found them to be more valid and interesting to support. Therefore, the modernization of the sports sector has ensured improved management is reached. With the latter, it is easier to overcome the upcoming issues in the area efficiently and increase productivity.
For example, recently, Real Madrid (an English Premier League football participant) replaced their team manager Rafael Benitez with Zinedine Zidane in order to ensure that they achieve better professionalism in their performance. Zinedine has former been known for expertise and competence in his leadership in different sectors. This change of managers was done due to the demand of the football market for knowledge to curb the existing competition in FIFA industry. Therefore, the participants in sports sector are forced by the changing circumstances to introduce the change that will help them attain a competitive advantage in the market (Ali 2016, p. 96).
Additionally, since sport is a public sector service provider, it is guided by the industry’s principles. The principles of the public sector include the satisfaction of public demands and ensuring shareholders’ gains. In this case, the primary shareholders include the players, the country, and other investors in the industry (Gupta 2008, p.44). Moreover, the sports value has to be relevant to the participants. Therefore, the management and the players have to attain a suitable value for it to ensure that they achieve motivation to support the activity successfully. Next, the resources needed for the activity success have to be facilitated and made available. Thus, the management should focus on these principles in order to ensure that they are well observed. Finally, the management should consider setting goals that satisfy the market needs and the organization resources capacity. As a result, the success of the organizations will be smoothly achieved without hiccups. This process is only achieved through active management of the firm and proper forecasting of the market events. These changes in the industry have caused great positive change in sports sector. Therefore, modernization of leadership in sports is a strength-building strategy (Solanki 2010, p. 102).
Therefore, with an implementation of new management approach, people in each of the sectors have adequately improved their firms. Moreover, the techniques have facilitated the identification of the growth opportunities available in the industry. Additionally, the social demand for the efficient management of sports activities has ensured that a decentralized form of management with better control of resources is achieved. Besides, the changes in the sector have provided that proper management is made in the area. Therefore, current changes in the leadership of sports industry are improved and have highly contributed to the efficiency of the productivity attained (Watt 2010, p. 76).
In conclusion, the approach on new Managerialism is associated with the need for better professionalism and productivity of the organizations. In the above discussion, the technique has been linked to the emergence of the improved management and the curbing of several challenges. Some of the problems that have been discussed above include embezzling resources, attaining competent personnel, and designing appropriate change management processes in the industry. Moreover, the adoption of the strategy in sports sector has increased the competence in the management available in the industry. Sports activities have become more respectable social issue in the recent years than in the past due to the appropriate matching with interests of the consumers in the sector. The technique in modernizing management has helped managers to develop consumer-driven leadership. Moreover, the managers have actually been enabled by the strategy to satisfy the needs of their target market and entire global market, thus making the sports activities relevant. Besides, new Managerialism has ensured that the organizations have a good understanding of the internal and external environment and has made it easier to strategically identify opportunities and threats. As a result, several challenges have been successfully met through the application of the modern approach in management.